We just added programmatic advertising to our utility belt! Those “I feel like I was just talking about that” ads, that’s what we’re talking about here.
NYB Creative now offers an increased targeting ability for our clients through programmatic advertising.
In June of 2020, we started a partnership with Programmatic Advertising software Simpli.Fi – the platform built for localized programmatic.
Why we’re excited about the partnership with Simpli.Fi!
Simpli.Fi offers us the ability to connect our clients with their ideal customers. Especially those that might not be searching with the intent for their brand or product offering directly.
Simpli.Fi offers a suite of targeting tactics (we wrote another blog on the topic being released soon), cross-channel capabilities, and an algorithm that takes incredibly underutilized unstructured data about users and puts it to work for your business.
Ads that find and follow you around the internet are now at your fingertips.
Programmatic Advertising for Insurance Brokerages
How do you insert your name into the conversation when people aren’t searching with intent?
B2C products like homeowner’s insurance and auto insurance have a straight forward paid acquisition campaign. But what happens when you’re trying to get in front of business owners with a more comprehensive product, with low search volume, like EPLI or cyber insurance?
Programmatic Advertising for Finance Advisors
Some of the most visible financial advisors I have encountered have paid a small fortune for media placement to increase the visibility on platforms like Forbes or Business Insider.
Simpli.Fi allows us to circumnavigate the arduous process around media buying through an individual provider. We have the ability to place your ads and content on specific sites that your ideal client is reading, even ones that were previously too expensive for your media buying budget.
Programmatic Advertising For Real Estate Agents
Imagine being able to clearly identify someone who has seen your ad, and then gone to your open house.
Or, create a targeting zone around a competitor open house to send ads for your listings to people who visit their open house.
Wait, What Is Programmatic Advertising?
Programmatic advertising is the buying and selling of digital ad inventory in real-time through an automated bidding system. This form of digital paid advertising allows agencies and businesses to purchase ad impressions on apps or publisher websites in real-time.
Programmatic advertising has the ability to find an audience throughout the internet and address them at multiple points of the buyer journey. There are so many tactics that allow us to find those audiences, and blending those tactics together increases our chances of attracting that audience to your offering.
Why Simpli. Fi?
Simple, the other 90% — unstructured data.
Most programmatic marketing platforms only have the ability to handle structured data which makes up about 10% of the available information for advertisers.
Tim signed up for a Yahoo Mail account, and when he did that he put in his name, age, gender, etc. and that info is linked to an email, and email is logged onto a phone.
That’s structured data.
It’s clear and tied directly to a user.
Simpli.Fi has built a direct data network and a complete programmatic marketing platform for unstructured data, the other 90% of Big Data.
Unstructured includes things like email copy, tweets, electronic documents, videos, audio files, web pages, and all their associated metadata.
When programmatic marketing platforms can only use structured data, they rely on selling pre-packaged audience segments and serve in bulk inventory.
It lacks nuance.
It creates egregious spending.
And, it kinda sucks, and that makes it hard to find ROI.
What we are working on here instead is better efficiency and relevancy and creating better optimizations through deeper audience insights.
Simpli.Fi offers us the ability to find the audience that isn’t finding you, using unparalleled access to data and an algorithm that manages that data.